Silly Bears by Julieann Bruce
I have been an avid collector of teddy bears for almost all of my life. So after successfully completing an MSc in E-business, I decided to undertake some market research with a view to opening my own teddy bear shop in Aberdeen, Scotland.
My research clearly indicated that there was a niche market in Scotland for a shop specialising in vintage and artist collectable bears. So after eighteen months of sweat and tears, Silly Bears opened its doors for business on September 22nd, 2007.
The building which Silly Bears presently occupies dates back to 1720; and we have endeavoured to create a particularly unique and welcoming environment for our customers. Indeed, Silly Bears is the only shop in Scotland solely dedicated to vintage and artist collectable teddy bears; and, as such, we often like to think of ourselves as representing Scotland's interests within the wider teddy bear world - a very important role!
The name ‘Silly Bears’ originates from my own childhood adoration for A.A.Milne's endearing Winnie-the-Pooh, who was often called a ‘Silly Old Bear’ by Christopher Robin.

Christopher Robin tells Pooh that they will help him get out again but Pooh tells them to take their time;
The bees were scared away by his abrupt arrival giving the ‘Silly Old Bear’ a chance to enjoy a hive full of his favourite honey.
A.A.Milne (1926)
Silly Bears is home to a unique and carefully chosen range of over 400 vintage and artist collectable bears. The majority of our vintage bears have been purchased from Christie’s Auction Houses, who are famed throughout the world for their teddy bear auctions, as well as the unsurpassed expertise and connoisseurship which they bring to this particular field.
As well as our vintage bears, we also have an extensive range of contemporary bears designed by some of the finest artists who are currently working within this genre. Indeed, we presently stock creations by more than 70 different artists from all over the world; with many of our bears being exclusive or limited editions.
In addition to this, Silly Bears is also home to a thriving Teddy Bear Hospital where injured or 'much loved' bears can be taken for repair. I personally adore vintage teddy bears with the look and feel that comes from years of love, and the hospital is enabling me to combine my love for sewing, textiles and vintage ephemera.
Finally, in September 2010, we plan to launch our 'Olde Time Favourites' collection, made by some of our artists. As previously mentioned I have been an avid collector of teddy bears for almost all of my life, and I have got lots and lots of favourites. The only problem now being which bears do I select first!